Bio

Apurva Luty has built her career at the intersection of marketing, product, and strategy — wearing multiple hats across brand storytelling, UX and product development, research, and data.

That breadth has shaped a single throughline: helping products earn trust and attention by putting users at the center.

Now, she’s applying those lessons to her new venture, Optimly — a platform built to give brands visibility and control in an AI-first world, where assistants and agents increasingly shape how customers discover and choose.

A woman with black, wavy hair smiling, sitting sideways on a wooden chair with a circular cutout design on the backrest, wearing a beige jacket, black pants, and black flats, against a plain white background.

Contact

I love to hear from you!

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For press, partnerships, or collaborations, reach me directly at apurva@optimly.ai