Optimly is a platform that gives brands visibility and control in an AI-first world. It helps companies understand how they’re represented in AI answers and agents — and gives them tools to fix misrepresentation and prove trustworthiness.

No. SEO was about ranking websites on Google. Optimly is about building brand representation in a world where AI assistants and agents speak on your behalf. This isn’t SEO 2.0 — it’s a new layer of infrastructure for visibility, trust, and reputation in the agentic internet.

Because AI is no longer just an interface — it’s becoming a decision-maker. Buyers aren’t only “searching” in AI; they’re relying on it to interpret, compare, and recommend. If your story isn’t represented fairly and persuasively, you lose trust, revenue, and relevance.

Optimly doesn’t just show what AI says — it creates causal proof. We run controlled experiments to reveal how changes in your content or messaging shift AI responses. That playbook compounds into an enduring advantage for brands as AI ecosystems scale.

My vision is for Optimly to be the visibility and reputation layer of the agentic internet. As assistants and agents take on more decision-making, Optimly ensures brands are represented accurately, trusted for the right reasons, and chosen by default.

Optimly is for founders, marketing and growth leaders who need inbound demand but can’t afford to be invisible or misrepresented in AI. CMOs, founders, and demand-gen leaders use Optimly to ensure their brands are seen, trusted, and recommended in the AI-first web.

Most companies lose pipeline because they’re invisible or misrepresented in AI answers. That translates into:

$250K+ per year in missed inbound demand

Bloated outbound budgets on tools like Apollo, ZoomInfo, or SDR agencies

Lower trust and slower conversions (“never heard of you”)

By ensuring brands are visible and represented accurately in AI, Optimly helps recover this lost value — often driving hundreds of thousands in topline pipeline and revenue.

For a recent customer, Optimly didn’t just improve visibility overall — it moved the needle on specific AI models.

On Perplexity, the brand accuracy score increased by 159% after Optimly-guided fixes. The shift came from targeted updates to owned content and directory listings that Perplexity uses heavily in its retrieval.

This wasn’t guesswork. Optimly tracked the causal link between those content changes and the model’s new answers — proof that better representation in AI isn’t random, it’s controllable.

Tools like Profound, Peec AI, and Otterly focus on tracking — showing whether or not your brand appears in AI answers, or which prompts mention you. Optimly goes further: we don’t just measure presence, we provide causal proof. Optimly shows why an AI represented your brand the way it did, and lets you run controlled experiments to fix misrepresentation and prove better outcomes over time.

SEMrush, Ahrefs, and MarketMuse were built for the search era — they optimize for keywords, backlinks, and rankings. Optimly is built for the AI-first era, where assistants and agents interpret and recommend brands. SEO tools tell you if you’re visible on Google. Optimly tells you if you’re being represented fairly and persuasively in AI answers.

Agencies and consultants can help you craft messaging, PR, and content — but they often lack visibility into how AI models actually interpret those assets. Optimly complements agencies by giving them a diagnostic and experimentation platform: they can measure representation, run fixes, and prove when AI answers shift.

Optimly sits at the intersection of several categories but is best understood as an "AI-Era Marketing Qualification Platform" rather than traditional SEO or brand monitoring. It performs all of these functions, at a fraction of the cost of each individual service or product alone:

Content Marketing Platforms ($6,500-10,000/month): Like Optimly, these focus on creating high-quality content that drives qualified leads, but they lack AI-specific optimization.

Lead Qualification Services ($3,000-8,000/month): Similar to Optimly, these qualify which leads are most likely to convert, but we do this by ensuring your brand appears correctly in AI answers.

Brand Monitoring Tools ($500-2,000/month): These track brand mentions across traditional channels, while Optimly specifically monitors and improves how AI platforms represent your brand.

SEO Platforms ($200-1,500/month): These optimize for Google search rankings over 6-12 months, while Optimly optimizes for AI visibility with results in 6-12 weeks.

Optimly delivers the qualified leads of content marketing, the conversion focus of lead qualification, the monitoring capabilities of brand tools, and the visibility improvements of SEO—all specifically adapted for the AI era

Our clients typically see double digit revenue improvement within the first 6 months. Results vary based on industry, current pricing maturity, and implementation depth.

Most users begin seeing measurable impact within 30-60 days of full implementation. The AI model improves continuously, with peak performance typically achieved around month 4-6.

Optimly is designed for B2B SaaS companies, marketing executives, and professional services firms concerned about maintaining brand visibility in AI search results. Our ideal customers are typically VP Marketing, Head of Demand Gen, or CMOs at Series A/B companies who are seeing the impact of AI on their inbound pipeline. They're often staring at HubSpot/Salesforce dashboards wondering why their pipeline is underperforming despite significant content investments.

Companies across the spectrum benefit, but we see the strongest ROI for B2B tech companies with annual revenues between $10M-$500M who are looking to scale intelligently. These companies are typically spending $60K-$250K/year on outbound tools like Apollo, ZoomInfo, SDR headcount, and outbound agencies - costs that can be significantly reduced with proper AI visibility.

Our customers typically discover they have an AI visibility problem when they test ChatGPT themselves and realize their brand is invisible or misrepresented. This becomes a quarterly urgency that shows up in pipeline reviews and board meetings. The problem costs them approximately $250K+ annually in pipeline gaps, outbound spend, and wasted content. Without solving this problem, they face missed inbound demand, higher customer acquisition costs, and lower trust with buyers who say "never heard of you."

Customers typically search for solutions through:

Google searches like "why doesn't my brand show up in ChatGPT?" and "AI SEO alternatives"

LinkedIn posts from peers

Slack communities (RevOps, growth)

Word of mouth from VP Marketing peers and agency partners

Decision-making typically involves the CMO, Head of Demand Gen, and sometimes the CEO (at Series A/B companies). Smaller engagements (<$10K) are often paid via corporate credit card, while team/enterprise tiers are processed through formal invoicing.

Optimly was founded by Apurva Luty, a product and marketing leader with extensive experience at major tech companies. Prior to founding Optimly, Apurva led UX Research and Product Strategy at Discord, where she gained deep insights into how AI platforms represent brands. Her background includes leadership roles at Meta's Reality Labs, where she served as Global Head of Product Marketing Insights for the Metaverse and Quest, developing expertise in how emerging technologies reshape marketing landscapes.

Apurva brings a rare combination of enterprise product marketing experience from Meta and Discord with deep technical understanding of AI systems. This dual perspective allows Optimly to bridge the gap between marketing strategy and technical implementation. Having worked with both consumer and B2B products at scale, she identified the critical shift happening as AI assistants become the new gatekeepers for brand discovery—a trend most marketing platforms weren't addressing. This insight led to Optimly's development of proprietary methodologies specifically designed for the AI era.

Optimly maintains strategic partnerships with leading AI companies and research organizations. The company is backed by Forum Ventures, a specialized B2B SaaS accelerator, and works closely with technical partners like Hal9 to develop cutting-edge AI visibility solutions. Founder Apurva Luty is an active participant in AI marketing communities and regularly shares insights on the evolving relationship between brands and AI platforms.